It’s objective is to develop a new system for a street promotion sign. Envision new deliverables that this new communications initiative might take and create a prototype for each of the aesthetic directions. I chose Starbuck's recruitment poster. It was talking about employee education opportunities and benefits. I wrote down three keywords to guide the aesthetic vision of the project. Finally, I selected one direction to extend the visual system, which is more related to "Education", then gave it a new brand system.